The meme is also a good example of why memes become old quickly and how they warp (rather than evolve) into news.
The first folks reporting on Luiza's whereabouts were net nerds who had seen the original commercial first-hand on You-Tube and found it corny beyond belief. They were making arch comments to their friends, who had also seen it. This is precisely the same sort of crowd who loves to wax enthusiastic about the Trololo Guy*. (You know, folks like this...)
Thus was the original iteration of the meme born and it was funny, if not hilarious.
Then legions of script-kiddies and Brazilian adolescents who fancy themselves to be Anonymous got ahold of the meme and started spamming it into everything, making old meme very old, very quickly.
Following this, the Brazilian NORPS** saw the script-kiddies' net graffiti, wondered what was up and had to have everything explained to them. This effectively killed any remaining humor that the meme once had.
Finally, the Old Media got ahold of the Luiza story. The Old Media speaks to people who hardly use the internet at all and whose understanding of memes is on the level of a flatworm's understanding of brain surgery. The only framework the Old Media has for dealing with this sort of thing is to treat Luiza as some sort of minor instant celebrity. And that, friends, is precisely how Globo is dealing with this little bit of internet arcana right at this very moment.
*If you don't know who the Trololo Guy is, remember: there is no such thing as brain bleach.
**NORP = Normal, Ordinary, Responsible Person. The vast majority of internet users who go on-line simply to check e-mail and send each other pictures of their cats - see expanded definition here.
The first folks reporting on Luiza's whereabouts were net nerds who had seen the original commercial first-hand on You-Tube and found it corny beyond belief. They were making arch comments to their friends, who had also seen it. This is precisely the same sort of crowd who loves to wax enthusiastic about the Trololo Guy*. (You know, folks like this...)
Then legions of script-kiddies and Brazilian adolescents who fancy themselves to be Anonymous got ahold of the meme and started spamming it into everything, making old meme very old, very quickly.
Following this, the Brazilian NORPS** saw the script-kiddies' net graffiti, wondered what was up and had to have everything explained to them. This effectively killed any remaining humor that the meme once had.
Finally, the Old Media got ahold of the Luiza story. The Old Media speaks to people who hardly use the internet at all and whose understanding of memes is on the level of a flatworm's understanding of brain surgery. The only framework the Old Media has for dealing with this sort of thing is to treat Luiza as some sort of minor instant celebrity. And that, friends, is precisely how Globo is dealing with this little bit of internet arcana right at this very moment.
*If you don't know who the Trololo Guy is, remember: there is no such thing as brain bleach.
**NORP = Normal, Ordinary, Responsible Person. The vast majority of internet users who go on-line simply to check e-mail and send each other pictures of their cats - see expanded definition here.
Well, this is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvelous job!....
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